Section 1. Start here: What is your goal?

Section 1. Start here: What is your goal?

Ukraine offers multiple ways for foreign companies to engage – but there is no single “right” entry point.

The most effective path depends on what you are trying to achieve, who your counterparty is, and how your revenue will be generated.

This guide is structured around practical entry scenarios, reflecting how international businesses actually approach new markets. 

1.1 Choose your scenario

Start by identifying the option that best matches your objective:

Important:

These scenarios are not mutually exclusive. Many companies combine them over time – but successful market entry starts with choosing one primary route, not all at once.

1.2 Where to go next – based on your goal

Use the guidance below to navigate this guide efficiently. It is designed to be read by pathway, not linearly.

How this guide is meant to be used 

Begin with your primary scenario, follow the recommended sections, and use annexes selectively. The guide is designed to help you move from clarity to action, not to provide exhaustive background reading.